100Dek responsive ecommerce website design
Rebranding and Redesign for the 100Dak Website
As part of my studies, I was tasked with selecting an old existing website, creating a new brand identity for it, and redesigning its interface. I chose a website called 100Dak. As it currently stands, the site is overloaded with text, making it confusing and hard to navigate or even understand what to look for. My goal was to simplify the user experience, clarify the messaging, and make browsing the site more intuitive and engaging.
Comprehensive Research for Strategy and Redesign
As part of the process, I conducted in-depth research to understand the purpose of the website, where users are located, and the peak demand times. I analyzed the potential target audiences, who actually makes purchases online, and which products are sold most frequently.
I also explored customer needs, the unique value propositions of the product or service offered by the site, and identified risks and threats in the market. Additionally, I examined the competitors, the elements that make up the product, and developed distinct value propositions to help the site stand out.
Finally, I defined clear success metrics to evaluate whether the rebranding and redesign process meets the established goals and improves both user experience and the website’s business performance.
Sketches for User Experience Planning
At this stage, I created initial sketches (wireframes) to organize the site’s structure and explore different user flows. The goal was to simplify navigation and ensure a clear, intuitive user experience before moving on to final design.
Website design
Crafted With
Figma
Elementor
Web Coder
Maya
Photography
Illustrator
Photoshop
InDesign
After Effect
Premier
